Olivia Rodrigo is the cool woman of Hollywood. Regardless that she’s recognized for her emotional lyrics, her straightforward magnificence seems to be like have develop to be merely as well-liked. Previous being an infinite pop star, Olivia can be a magnificence icon in her private correct. Followers have fallen in love collectively together with her signature low-maintenance make-up look. And easily at current, she took to Instagram to announce she’s the model new worldwide ambassador of Lancôme.
Sooner than changing into a member of forces with Lancôme, Olivia was the face of cult-favorite mannequin Glossier. Glossier’s dewy, skin-first methodology was nearly a perfect match for Olivia’s aesthetic—and he or she would go on to sport a full face of the mannequin’s merchandise on the 2022 Grammys and launch her private limited-edition merchandise (which had been in truth packaged in her signature purple shade). Olivia’s collab with Glossier was an infinite success, and Livies had been previous excited to utilize the similar merchandise as her. Nonetheless now, Olivia is taking up a further refined vibe with Lancôme.
Lancôme has always been synonymous with high-end magnificence. To most stans, Lancôme’s vibe might look like a sharp distinction to Olivia’s. Nonetheless actually, Lancôme already rebranded their Instagram to match Olivia’s signature shade of purple. Together with spelling out “Olivia” with their story highlights (such a cute contact), the mannequin even modified its profile picture to combine Olivia’s butterfly model with their iconic rose motif.
It seems to be just like the French magnificence mannequin must faucet into Olivia’s Gen Z fanbase. And as loads as we beloved Olivia x Glossier, this collaboration looks like the suitable evolution for Olivia’s career. Regardless that no person is conscious of for sure what the duo has in retailer for us, we couldn’t be further excited for this new interval of Lancôme. With Olivia’s it woman energy and Lancôme’s conventional French glamour, the duo is definite to make waves throughout the magnificence world.
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